Step Up Your Marketing

Selling isn't easy during the topsy-turvy economic times we're going through right now.

Everybody's watching their purse strings, which means good old-fashioned salesmanship isn't enough to build your book of business.

Most salespeople relegate marketing to their company's marketing department - and that's a big mistake.

You'd be wiser to see yourself as the CMO - chief marketing officer in your sales territory.

When you mix professional selling with creative marketing in your sales territory you'll see better selling results.

Here are four marketing ideas you can use to grab attention and build stronger customer relationships.

1. You can create an e-mail newsletter for your sales prospects and customers.

2. You can use Twitter to reach your contacts with your marketing messages.

3. You can use a P.S. on every e-mail message you send to promote a special offer for one of your products or services.

4. You can also prepare value added sales proposals instead of mundane bids and quotes.

Integrating marketing with your selling efforts will differentiate you from your competition in a big way.

It will also improve your credibility and rapport with your sales prospects and customers.

I suggest you step up your marketing if you want to step up your selling results.


P.S. - You might learn a thing or two from my CD titled, "5 Secrets To Winning Proposals."


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