Sales Tip - Happy Anniversary

How would you like you to surprise your
sales prospects and customers?

How would you like to do something no one
else in your industry is currently doing?

Well, here's a small sales tip for you
that will have a big impact for years to
come.

Ask your sales prospects and customers
this question:

Here's the sales tip.

Imagine you're calling on doctors.

Ask them, "How long have you been a
doctor?"

He responds, "About 20 years."

So to confirm you say, "You started
in 1989."

"Actually he says, it was 1988."

And then you ask, "What month did you
start?"

Then he says, "September."

Everybody know the answer to this question.

So now you know he's been a doctor
since September 1988.

Note this on your electronic calendar
and have it pop up annually.

When you get a reminder for an anniversary
date you can send a card that says
something like:

Dr. Bill

Congratulations on your 21st year in
medicine.

Sign it!

Think about this for a minute. How many
anniversary cards do you think he gets on
this very special anniversary?

Your right - zippo!

Your note says you're thoughtful and care
enough about the doctor to send it.

If your competitor has the business it
also raises an interesting red flag. The
doctor can't help but wonder why he got
a card from you and not from his longtime
current supplier.

Your anniversary notecards will
differentiate you "Big time"
from your competition.


Let's go sell something . . .