Monday, September 28, 2009
Do You Have
A Dynamite Elevator Speech
Every entrepreneur and professional sales person needs
an elevator speech. Let me explain.
How many times a year are you asked the question, "What
do you do?" I'm sure you hear the question often
especially when you're working and at social gatherings.
When I ask people, "What do you do" I'm amazed at how
few people can articulate crisply, clearly, and concisely
what it is they do.
Last week I joined an organization called Y.E.S. which
stands for Young Entrepreneurs of Sarasota. I knew about
this organization for quite some time and I assumed
"Young" meant under 30.
It wasn't until I read an article in the local paper
which declared young meant anybody under 100 years of
age. So I joined right away.
It was a networking lunch and boy did I meet some
characters. The host of the event asked how many of the
attendees were unemployed and I was surprised to see
about 20% of the hands bolt upward . . .
Use this link to see the rest of this sales article:
http://startsellingmore.com/elevator-speech.html
Improve Your Elevator Speech
Every entrepreneur and professional sales person needs
an elevator speech. Let me explain.
How many times a year are you asked the question, "What
do you do?" I'm sure you hear the question often
especially when you're working and at social gatherings.
When I ask people, "What do you do" I'm amazed at how
few people can articulate crisply, clearly, and concisely
what it is they do.
Last week I joined an organization called Y.E.S. which
stands for Young Entrepreneurs of Sarasota. I knew about
this organization for quite some time and I assumed
"Young" meant under 30.
It wasn't until I read an article in the local paper
which declared young meant anybody under 100 years of
age. So I joined right away.
It was a networking lunch and boy did I meet some
characters. The host of the event asked how many of the
attendees were unemployed and I was surprised to see
about 20% of the hands bolt upward.
I got to talking to a guy and asked him, "What do you do?"
He says, "I sell insurance and I'm just getting started."
I couldn't resist offering some advice. Of course I asked
for his permission to do so.
Look I said everybody who sells insurance says, "I sell
insurance." I suggested, "You need an elevator speech"
and I told him what that was and offered an example.
You could say, "I'm in the protection business. I protect
and insure cars, homes, and commercial properties."
Now if I had more time I probably could make it even better.
He immediately said, "I like it - it sounds different
and professional."
Of course, I already knew that.
There were approximately 100 people at this networking
lunch. After the buffet lunch, the program MC asked for
a show of hands for everybody who was attending for the
first time. About 20 people raised their hands.
He said, "All first-timers will get 10 seconds to say
who you are and what you do." Sounds like an elevator
speech to me.
He just so happened to call on David, my friend the
insurance guy, first.
David says, "I'm in the protection business. I protect
and insure cars, homes, and commercial properties."
The MC gets excited and says that's perfect - that's just
like how we want everyone to introduce themselves.
Across the room, David looks at me and I look at him, and
we both knew he nailed it.
So what do you do?
You shouldn't have to think about the answer to this
question you should know how to respond without thinking
and without blinking.
Think of it as your "Elevator Speech." To be effective
you have to spend a reasonable amount of time preparing
your elevator speech.
Look - if I said to you "Take 20 minutes and describe the
kind of work you do" that would be easy. You would just
start talking, actually just start rambling on about all
the things you do at work.
Ah, but an elevator speech - that's different. This must
be short and sweet. So you'll have to play with the words
until you get it right. You can't do this in 10 minutes.
It’s a must if you want to have a spectacular career in sales.
Last year I held an "Elevator Speech" contest. About three
dozen people sent me their elevator speeches. Most were truly
pathetic and horrible. One person wrote a 1000 word essay.
One person however got it right and he blew me away with what
he sent me. He was the president of a small public-relations
company. Here’s what he sent me.
"Our business is making your business unforgettable." It's
simply brilliant and it's only seven words.
Let this be your model as you design your elevator speech.
Imagine there were four public relations companies competing
to win a large account. Also imagine each company was given
an hour for a presentation to senior management.
I'm sure several companies would come in loaded with PowerPoint
slides.
I'm also sure that people listening to the sales presentations
would be overwhelmed with data and information.
I'm also sure that very little of what was said and shown via
PowerPoint would be remembered.
But when the senior management team hears the elevator speech
"Our business is making your business unforgettable" they won't
be able to shake those words from their minds.
It will stick - and that's exactly what you want your elevator
speech to do, "Stick."
Those carefully thought-out words probably will also stick it
to the competition - and that's good too.
Give some thought to preparing, in writing, your own brilliant
elevator speech.
Make your "Elevator Speech" a good one if you want it to stick!
Well I hope you agree - that's an excellent sales tip
for you to take to the bank.
If you like this one, I have 56 more I can send you
immediately.
Get the details here:
http://startsellingmore.com/57-sales-tips.html
an elevator speech. Let me explain.
How many times a year are you asked the question, "What
do you do?" I'm sure you hear the question often
especially when you're working and at social gatherings.
When I ask people, "What do you do" I'm amazed at how
few people can articulate crisply, clearly, and concisely
what it is they do.
Last week I joined an organization called Y.E.S. which
stands for Young Entrepreneurs of Sarasota. I knew about
this organization for quite some time and I assumed
"Young" meant under 30.
It wasn't until I read an article in the local paper
which declared young meant anybody under 100 years of
age. So I joined right away.
It was a networking lunch and boy did I meet some
characters. The host of the event asked how many of the
attendees were unemployed and I was surprised to see
about 20% of the hands bolt upward.
I got to talking to a guy and asked him, "What do you do?"
He says, "I sell insurance and I'm just getting started."
I couldn't resist offering some advice. Of course I asked
for his permission to do so.
Look I said everybody who sells insurance says, "I sell
insurance." I suggested, "You need an elevator speech"
and I told him what that was and offered an example.
You could say, "I'm in the protection business. I protect
and insure cars, homes, and commercial properties."
Now if I had more time I probably could make it even better.
He immediately said, "I like it - it sounds different
and professional."
Of course, I already knew that.
There were approximately 100 people at this networking
lunch. After the buffet lunch, the program MC asked for
a show of hands for everybody who was attending for the
first time. About 20 people raised their hands.
He said, "All first-timers will get 10 seconds to say
who you are and what you do." Sounds like an elevator
speech to me.
He just so happened to call on David, my friend the
insurance guy, first.
David says, "I'm in the protection business. I protect
and insure cars, homes, and commercial properties."
The MC gets excited and says that's perfect - that's just
like how we want everyone to introduce themselves.
Across the room, David looks at me and I look at him, and
we both knew he nailed it.
So what do you do?
You shouldn't have to think about the answer to this
question you should know how to respond without thinking
and without blinking.
Think of it as your "Elevator Speech." To be effective
you have to spend a reasonable amount of time preparing
your elevator speech.
Look - if I said to you "Take 20 minutes and describe the
kind of work you do" that would be easy. You would just
start talking, actually just start rambling on about all
the things you do at work.
Ah, but an elevator speech - that's different. This must
be short and sweet. So you'll have to play with the words
until you get it right. You can't do this in 10 minutes.
It’s a must if you want to have a spectacular career in sales.
Last year I held an "Elevator Speech" contest. About three
dozen people sent me their elevator speeches. Most were truly
pathetic and horrible. One person wrote a 1000 word essay.
One person however got it right and he blew me away with what
he sent me. He was the president of a small public-relations
company. Here’s what he sent me.
"Our business is making your business unforgettable." It's
simply brilliant and it's only seven words.
Let this be your model as you design your elevator speech.
Imagine there were four public relations companies competing
to win a large account. Also imagine each company was given
an hour for a presentation to senior management.
I'm sure several companies would come in loaded with PowerPoint
slides.
I'm also sure that people listening to the sales presentations
would be overwhelmed with data and information.
I'm also sure that very little of what was said and shown via
PowerPoint would be remembered.
But when the senior management team hears the elevator speech
"Our business is making your business unforgettable" they won't
be able to shake those words from their minds.
It will stick - and that's exactly what you want your elevator
speech to do, "Stick."
Those carefully thought-out words probably will also stick it
to the competition - and that's good too.
Give some thought to preparing, in writing, your own brilliant
elevator speech.
Make your "Elevator Speech" a good one if you want it to stick!
Well I hope you agree - that's an excellent sales tip
for you to take to the bank.
If you like this one, I have 56 more I can send you
immediately.
Get the details here:
http://startsellingmore.com/57-sales-tips.html
Wednesday, September 23, 2009
New Up-selling Sales Tips
Go see my newest article titled, "Up-selling Sales Tips" on my website.
I included some pretty unique ideas and reminders on the importance of up-selling throughout the selling process.
Go here to see the entire article:
http://startsellingmore.com/up-selling-sales-tips
Let's go sell something today . . .
I included some pretty unique ideas and reminders on the importance of up-selling throughout the selling process.
Go here to see the entire article:
http://startsellingmore.com/up-selling-sales-tips
Let's go sell something today . . .
Monday, September 21, 2009
Sales Trailblazer V.I.P. Selling Club
Excerpt from Lesson # 1 - titled Dream Big!
A good friend of mind just passed away losing a valiant
battle against cancer. He had lots of time to think.
If you had to imagine you were in his shoes during his
last days and started thinking about any regrets you
had for the way you lived your life, which do you think
you would regret more.
The things you did or the things you never did. That’s
an easy one. Most of us would regret all the things we
thought about doing but never got around to doing them.
People chase money and strive and struggle to attain
some level of success and happiness. Unfortunately most
people never experience it. Oh, they may get close – but
they don’t reach the top.
And do you know why? I believe it’s because most people
don’t dream big enough. Most people settle instead of
aiming for the stars.
Superstars become superstars because they already see
themselves in that role. They expect to become superstars.
They just expect it. They demand it of themselves. Sure
they work hard.
Even more important – they never give up . . .
Sign-up today to see the rest of Lesson #1.
More information here:
http://salestrailblazer.com
A good friend of mind just passed away losing a valiant
battle against cancer. He had lots of time to think.
If you had to imagine you were in his shoes during his
last days and started thinking about any regrets you
had for the way you lived your life, which do you think
you would regret more.
The things you did or the things you never did. That’s
an easy one. Most of us would regret all the things we
thought about doing but never got around to doing them.
People chase money and strive and struggle to attain
some level of success and happiness. Unfortunately most
people never experience it. Oh, they may get close – but
they don’t reach the top.
And do you know why? I believe it’s because most people
don’t dream big enough. Most people settle instead of
aiming for the stars.
Superstars become superstars because they already see
themselves in that role. They expect to become superstars.
They just expect it. They demand it of themselves. Sure
they work hard.
Even more important – they never give up . . .
Sign-up today to see the rest of Lesson #1.
More information here:
http://salestrailblazer.com
Thursday, September 17, 2009
Japanese Proverb
Tuesday, September 8, 2009
Become A Sales Trailblazer
Dear Sales Professional,
The current population of the United States is 307,145,761.
Did you know there are 14,280,794 salespeople in the U.S.
which means almost one out of every 20 people is in sales.
You're all out there scratching to make a living during
these challenging times and yearning to earn more.
According to Woody Allen 90% of life is just showing up.
This may be true for mere mortals but not for professional
salespeople.
I hope you'll agree with me when I say, "Selling is so
much more than that."
In sales you have to be focused, energized and committed.
And let me add - trained to sell.
Take a wild guess what happens to corporate sales training
during a recession.
Yup - the annual kick-off sales meetings are history.
Sales training budgets are severely slashed or even eliminated.
Corporate cutbacks in staffing often mean you are being
asked to do more customer service work which often means
less time for selling.
Well - it's not a pretty picture and it got me thinking.
I'm a sales trainer and I know what works and what
doesn't work.
I've spent the last 8 months developing a sales training
program specifically for entrepreneurs and experienced
salespeople.
Regardless of your level of experience my new program
will enable you to out-fox and out-sell your competition
because it's based on common sense sales tips and
proven selling strategies.
You see, one of the biggest mistakes you can make as a
salesperson, is to put your own self-development on the
back burner.
This program isn't for everybody and it's certainly not
for the namby-pamby types.
This is for the serious minded sales person who's hungry
for new selling ideas.
It's for salespeople who want to sharpen the skills you
already have and acquire some new skills which will give you
an edge over your competitors.
I want to personally invite you to take a look at my
new Sales Trailblazer V.I.P. Selling Club.
You can do that by visiting this website:
http://www.salestrailblazer.com/
Someone once said "Selling is easy if you work hard at it."
This may be true - but you have to do it in an intelligent
way.
Please don't be too busy to get smarter.
Don't wait because charter memberships are limited.
Join a select few and become a Sales Trailblazer and learn
how to start selling more today and everyday.
Let's go sell something . . .
Jim Meisenheimer
21 years . . .
522 corporate clients . . .
72.7% repeat business . . .
P.S. - Here's that link again.
http://www.salestrailblazer.com/
Saturday, September 5, 2009
Special Pricing
On 9.9.09 at 9 AM I'll be launching my new
Sales Trailblazer V.I.P. Selling Club.
Up until the official launch you can sign-up
and save 26%.
I'm doing this for sales managers and I thought
I'd post it on my blog.
It's a good deal for entrepreneurs and professional
salespeople.
24 lessons / 24 weeks delivered via email and
MP3 files - you get both versions for every lesson.
You can check it out here:
http://salestrailblazer.com
Jim Meisenheimer
Publisher - Start Selling More Newsletter
http://startsellingmore.com
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